By offering discounts to local residents, you give them the opportunity to try out your product, service or event. Treat them well and they become your ambassadors! Our tourism statistics show that a good percentage of visitors to the borough come on the recommendation of friends or family, giving you a secondary audience to reach. The Advantage Card’s mission is to develop a community rich in ideas, innovation and with a bigger and better chance of growth. It makes the Royal Borough a wonderful place to live and work.